McKibben states that one used to be able to satisfy both aspects of “more” and “better” at once, especially in terms of marketing, but making on the terms of “better” are now hard to achieve due to the increasing variety of high-end materials the evidently end up raising the production cost. Producers can no longer have both unless they have an unlimited source of wealth; they need to choose now. That also applies the same to consumers on some level. There’s more of a psychological aspect when it comes to consumer happiness: humans have different needs that range from physical health all the way up to self-actualization. When we are able to spend money in order to meet our standards of physical health such as getting medicine, cooking healthy meals, and keeping a roof over our head, we are happy. We are happy because our body is in good condition. When we spend money on large entertainment systems/electronics or a brand new car with more features than we know what to do with, we are not doing anything for our wellbeing; thus, we do not generally find satisfaction in material items which has an effect on our happiness. McKibben somewhat ties this into his reading by talking about how humans are in need of a sense of community with the people around them. Since I agree with this statement, I definitely agree on his quote on what we need from the holidays. When I was a very young kid, about six or seven, I wanted the same thing for Christmas every year. No matter whether my mom, my dad, or any other relative asked me, I always replied, “I want love.” I think that holidays are a great time to just spend time with your family and catch up with them. A lot of people don’t understand the significance of being able to sit in a furnished living room with your entire family for a whole day. Some people have to spend holidays in the hospital. Some people don’t have anyone to spend holidays with. Even though I believe people of my age are good at understanding the real importance of the holidays, I do agree with McKibben that living a life of family-centered community and generosity will make us much happier and fulfilled as people.